Specialising in Web Design & Problem Solving.

Design Projects For Online A_B Testing

One of the design challenges faced by companies is understanding how their target audience interacts with their site, take this example. For decades Ireland has been an expensive place for drivers. The reason for elevated rates has nothing to do with the driving ability of the average Irishman. Rather, it was a response to political violence and high crime rates in Irish cities like Dublin.

As a result, the entire country had to pay, literally, for the actions of a few violent men. But as crime rates have fallen and political violence has become increasingly rare, insurance prices have declined for the first time in years.

Another important reason for the decline is that good roads reduced car insurance prices. (more...)

Why Choose Web Design?

The first decision a company must make when they choose to establish an online presence is whether they want to make a website on their own or hire a professional web designer. This decision is complicated by the fact that there are free website templates that just about anyone can follow to create a basic website. But should businesses use them?

Five years ago we would have answered in the affirmative. But the fact is that online commerce is so competitive these days that basic websites just do not cut it. Consumers expect to be impressed by the creativity and design of new websites. They also expect superior customer support, which website templates sadly cannot provide.

Only a custom website created by an internet marketing firm can provide you with the database support you need to converse with customers. Then there is the little matter of Search Engine Optimisation (SEO). If you have never heard of it, SEO is the way that consumers actually locate your company online. (more...)

Web Design Made Easy

Establishing a reputation online is much harder than it used to be. Only a decade ago, a company could throw up a cheap website and consumers would flock to it. But nowadays people expect unique designs and user-friendly sites. They also expect reliable customer support, something that standard websites cannot provide.

So, if you are interested in online reputation protection , hire a professional web designer. What do they do? As you might expect, their primary responsibility is to design a visually impressive site that is also highly functional. They will also handle most of the early marketing.

In fact, that is how web designers choose the theme for your site. They identify your target audience and design a website that caters to them. For example, if you are selling sewing equipment to old spinsters, the site might be a little less flashy. But if you are hawking edible underwear to local singles, well, use your imagination. (more...)